Baby hygiene products reflect mother’s concerns about personal care product safety, as well as the ways medical expertise has been invoked to endorse hygiene and infant care practices and products. Marketing for baby products consistently addresses parents’ safety concerns by focusing on a product’s gentleness, purity, and general safety. Baby products are items designed for the care, safety, and comfort of infants and young children. They are usually mild and non-irritating and are made with ingredients that are safe for babies. Our partner manufacturers take their responsibility for providing customers with peace of mind through safety evaluations based on scientific evidence extremely seriously, conduct wide-ranging safety assessments of the effects of their products and their raw materials on people and the environment, apply technologies related to living organisms, including those in the fields of molecular biology and physiology. These assessments ensure that customers can use Lion products with confidence.